SEO Strategy

Keyword & Competition research

This would include a discovery phase to identify the most profitable key words that people are searching for on website’s like Google. For example, Toronto Recording Studio or Post Production Toronto. Once a list has been made, this data will be used throughout every other stage of your SEO campaign.

On page optimization

This would include optimizing your website navigation, content, page titles and images to ensure proper use of key words (as explained above) and to make sure each page of your website is “search friendly” according to Google’s best practices.

Off page optimization

This would including directory submissions, article marketing, video marketing, press releases, blog commenting and any other activity that generates one way “links” to the various pages of your website. Think of this stage as posting flyers all over the web. The more links Google see’s pointing to your website, the more authority (ranking) they will give you.

Pay per click & Banner advertising

This would include paying for ad spots on search engines and other industry related websites (like long and macquade) to drive targeted traffic to your website. Banner advertising usually works on an x-amount of $$$ per month structure, where text and search engine ads work on a pay-per click format.

Social media optimization & management

This would include designing and optimizing your social media profiles i.e. Twitter, Facebook, YouTube, creating a content plan and building your following through active participation and various paid services i.e. facebook ads.